I have been told by several Internet marketers that Google Adword has been making some drastic changes lately. Some keywords' required minimum bids increased from $.50 to $5.00 per click which directly affected a number of advertisers who spend more than $10k on Adword monthly. These advertisers will no longer choose to or able to use Adword for their businesses due to the significant increase of the minimum bids on their keywords.
It seems that Google is telling these people "We no longer want your money go advertise somewhere else."As mentioned by John Reese
"It appears as if their latest changes are mostly affecting SQUEEZE PAGES. In other words, landing pages that go for the opt-in before showing a sales letter or the bulk of the site's content".
Currently Google has not revealed the real reasons behind these changes. I'll post more updates here once I receive more news about this matter.
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